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Michael Potter has erected a bridge between industry‘s economics and management， which contributes most to the management theory. In its classical work " competitive strategy ", he has proposed analyzing models in trade structure, namely " five strength models"
The existing competition state, negotiation price ability, the threats of substitute products or the service, these five major competitions drive forces of threat have determined the profit ability of enterprises. IMC will point out the core of company's strategy, choosing correct trade and most attractive competition position in the industry.